VISION
To promote economic growth, create jobs and generate wealth ; also to position Kaduna State as the preferred tourism destination and cultural capital in Nigeria offering diverse world class tourism products .
MISSION
To formulate and implement policies and programs to attract investment, boost industrialization, increase trade and exports and develop enterprises and engaging with stakeholders to reinvent and reposition Nigerian Tourism for the emergence of an integrated, vibrant, globally competitive, skilled, professional private sector driven industry through strategic international cooperation, investment promotion and a strong, regulatory and cooperative inter-governmental environment that generates employment.